SEO · 5 min read
SEO from the moment you create your site: what actually matters
The SEO decisions worth making during site creation, and the ones you can safely ignore.
Axel Simonet
AxentSoftware
SEO bolted on after launch is expensive. SEO designed into the creation of the site is almost free. It’s mostly good decisions made at the right time.
Structure beats tricks
Clean URLs, a sensible page hierarchy, fast loading and real content answering real questions will out-rank almost any “hack”. Search engines reward sites that are genuinely useful.
- Server-render your important pages
- One clear H1 per page, honest titles & meta
- Fast loading on mobile, not just desktop
- Structured data so engines understand you
- Content that answers the query, not the algorithm
Do it during creation, not after
Retrofitting SEO means changing URLs, rebuilding templates and re-earning links. Building it in during site creation costs a fraction and compounds from day one.
The best time to think about SEO was when you created the site. The second best time is now.